Communications Corner: Creating a tagline

Does your utility have a tagline? If not, you may want to consider developing one. A tagline is a short, memorable phrase used to convey the value of what your organization offers. You can use it on marketing materials, business cards, email signature blocks, signs, websites, etc.
 
For example, the IAMU tagline is “Proudly Supporting & Strengthening Iowa’s Municipal Utilities.”
 
Here are some things to keep in mind as you develop a tagline:
 

• Keep it short and simple. Seven to eight words tops.
• Avoid being generic. Be specific in what you have to offer or whom your audience is. For example, the IAMU tagline includes Iowa’s Municipal Utilities because that is whom IAMU serves.
• Explain what you offer. What are you providing your customers and how will it benefit them? In IAMU’s tagline, the organization offers support, which helps to strengthen Iowa’s Municipal Utilities.