The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.”
When creating your utility brand, think about:
- Key words
You may want to consider:
- Making the brand fun and lively so customers find the utility approachable.
- Going for simple words and images. You can always use a clever acronym to shorten a longer utility name. And, basic shapes and outlines may be easier to replicate and more effective than intricate pictures.
- Asking employees and customers for ideas. Then, asking for feedback on proposed branding before you implement it to make sure the branding will be well received.
Once you have branding, use it everywhere:
- On the sides of utility vehicles
- On the front door of your building(s)
- On letterhead and business cards
- In email signature blocks
- On any newsletters or notices