Below is the tentative agenda:
8:30am-9:30am Registration & Check-In
9:30am-10:30am Social Media-Need and Strategy
In this session, we’ll discuss some of the reasons that cities and utilities should have a presence on social media, and explore which social media outlets are most important.
10:45am-11:45am Creating Facebook, Twitter, and LinkedIn Accounts
If your city does not have a Facebook, Twitter, or LinkedIn account, we will walk you through the steps to set those accounts up. At the end of this session, your accounts to these three important social media tools will be ready to go!
11:45am-12:45pm Lunch and Networking
12:45pm-1:45pm Creating a Blog and RSS Feed
In this session, we’ll show you how to set up a news blog for your city/utility and how to use RSS (Really Simple Syndication) as the “hub” for all your social media messaging.
2:00pm-3:00pm Automating Your Social Media Messaging
Setting up social media accounts is easy; ensuring that you are keeping content fresh on social media is not. In this session, we’ll show you how to use your news blog as a hub to automatically post new content on Facebook, Twitter, and LinkedIn.
3:00pm-3:30pm Q & A, Wrap Up, and Networking
CLICK HERE to download the workshop flyer or to register online.