Communications Corner: Social media tips

If your utility has social media accounts, make sure you’re providing content when your customers want it and how they want it.
 
Here are some things to keep in mind.
 

• Facebook, LinkedIn, and Instagram posts shared on Sunday often see the worst engagement; the worst day for Twitter is Saturday.
• Wednesday, Thursday, and Friday are the best performing days overall.
• Facebook posts perform well when posted from 8 a.m. to 3 p.m. Tuesday through Thursday.
• LinkedIn posts see the most engagement when shared from 8 to 10 a.m. and at noon Wednesday; at 9 a.m. and from 1 to 2 p.m. Thursday; and at 9 a.m. Friday.
• Instagram posts perform well when shared at 11 a.m. Wednesday and from 10 to 11 a.m. Friday.
• Twitter posts perform best at 9 a.m. Wednesday and Thursday; posts shared weekdays from 9 a.m. to 1 p.m. see high engagement as well.
• Posts with videos receive 200 percent more likes, comments, and shares than those with just links or no media at all.
• Add a GIF or short infographic to your social media post to demonstrate a complex topic quickly and clearly with engaging visuals.