Communications Corner: 3 Tips for email subject lines

How much thought do you put into your email subject lines? Those brief few words can make all the difference in whether someone opens the email.
 
Here are a few things to keep in mind:

1. Keep it short and to the point. A Marketo study found subject lines containing four words received the highest average open rates (18.26%).
2. Use numbers when possible. People’s brains are attracted to numbers.
3. Use power words to build trust. Think words like results, safety, official, secure, studies show, professional, etc.