If you don’t have a logo and want one or have one that you’d like to freshen up, you should keep in mind a few basic principles.
- Your logo should reflect your utility in an accurate and unique way. For example, are you a water utility? Make sure to have the idea of water incorporated in your logo.
- Your logo should be simple. Don’t try to include too much detail in any symbol or image. Don’t include too many words, either.
- Your logo should work well in both color and black and white (one-color printing). Don’t rely on the use of different colors to show distinctions in shapes, for instance.
- Your logo should be scalable so that it works for anything from a business card to a billboard. For this reason, you may want to make sure to create your logo in vector format so that it doesn’t lose resolution as you increase the size. If you need help with this, consult a graphic designer.
- Your logo should be artistically balanced. No part should overpower the rest. Shape, color, and line density can affect a logo’s balance. Have a few people review any logo you’re considering to get additional input.
RSS Feed
