- You’re already sending utility bills to your customers every month anyway.
- Utility bills are almost certain to get read by customers.
Carve out a specific space on your utility bill template for any important messages that you want or need your customers to get. If you use a vendor to generate your bills, work with the company to add the area for you.
By creating a specific space, customers will learn to check out the message each time they open bills. If the message is too much for the space that you have, consider a brief sentence or two with a call-to-action (CTA) to go to your website for more information. Also consider making the additional information available as an audio recording that people can call in to hear if they don’t use the Internet.