Here are a few tips to keep in mind when using Facebook for your utility or city:
- Keep posts simple. Keep your color scheme clean and consistent. Include recognizable images. Use minimal, concise and impactful text – think the amount of text that you might find on a roadside billboard.
- Keep videos short. Video content is incredibly popular among online consumers. About 75 million people in the United States watch online videos every day. If you’re going to post a video, go for 65 second to five minutes. Any longer, and most people won’t watch the whole thing, if at all.
- Interact with your followers. Social media after all is SOCIAL. That means you should have conversations with your followers. Ask them questions in your posts and then respond to their comments with a “like,” “love,” “haha,” or a reply. You might find that you can get valuable feedback from your customers by interacting with them on Facebook.
- Post in the afternoons and evenings. Many people tend to check Facebook over lunch or the end of the day, which makes afternoons and early evenings between 1 p.m. and 4 p.m. prime for posting. Don’t post at the exact same time every day. It seems robotic and more likely than not, others are doing the same.