The fact that more and more people use computers, tablets, and smartphones throughout their days has made communications easier than in the past. It’s nothing to send out an email or post on social media. However, not everyone is reachable via an electronic device, so remember to still focus on communication basics, too.
Chances are, at least some, if not many, of your customers don’t use a computer, tablet, or smartphone at all, or don’t have access to email if they do use a computer.
For these electronic “unreachables,” you’ll need to make sure to use tried-and-true tactics such as:
- Postcards sent to their homes
- Posters and flyers in community gathering locations, such as libraries, rec centers, and other government building.
- Bill inserts
Printed pieces can and should include ways to access information and contact you electronically. Just because the “unreachables” can’t be easily reached electronically doesn’t mean they don’t have access to electronic communication at all.