Why make employee communications a priority?
Regular, meaningful communication can make employees feel more part of the organization, increase morale, and make employees feel proud to work at your utility. People crave personal communications and will read anything they feel “talks” directly to them.
A communications focus can strengthen the employee-employer relationship. When the relationship is strong, everyone wins – the employees, the employer, and the customers. When people feel like they are noticed, respected, and appreciated (all possible through communication), their overall health and attitude tends to be positive. They bring this energy to work, and it shows.
What employee communications should you focus on?
Provide employees with communication that sends the message that you value them as whole people with interests and concerns outside of work. Also, obviously, you’ll want to provide company news so employees feel like they’re “in the know” and connected to your utility.
How do you make employee communications a priority?
Start small, set a budget, establish a strategy, and grow from there. You may want to ease your way into communications by creating a new employee newsletter or revamping an existing one. A newsletter can serve as the foundation from which you can build communication for all other platforms (such as posters, emails, social media, videos).
Here are 2 keys points to remember:
- Distribute your communications on a regular schedule, so employees come to rely on getting this from you.
- Keep it real by addressing topics of interest to your employees and utility news.