Communications Corner: Social media post ideas when you’re at a loss

So, your utility has a Facebook page, now what? If you struggle to come up with post items for your page, here are some ideas to get you started:
 

• Posts showing your utility’s culture: A culture post is an image or article showcasing what your utility is all about. Think behind-the-scenes image of your employees doing something, or an article about how your utility does something a certain way.
• Question posts: Get your audience talking and engaging by asking a question. For example, you could ask, “When is the last time you changed your furnace filter?” that would always serve as a reminder to change a furnace filter if someone hasn’t in awhile.
• Photos: Take a picture of something and explain it. Maybe it’s a piece of machinery. You can then explain (in layman’s terms) what it is and how it’s used to provide customers with their utilities.
• Image scrambles: You’ll have your customers scratching their heads in no time when you post image scrambles. Image scrambles can be posts where an image is scrambled up or zoomed in, so your audience must guess what it is.
• Videos: Record a video of something on a smartphone. It could be of a crew working on a project or a simple reminder about something from someone in the office.
• Customer testimonials: Did someone have something nice to say about your utility and/or your employees? Share it. Ask if the person is comfortable sharing his or her name with the testimonial. If not, ask if you could share the testimonial without a name and simply sign it with “a satisfied customer.”
• Quick tips and advice: Everyone can use some utility tips. Even if your audience may already know something, a good reminder always helps.
• Post answers to commonly asked questions: Receiving the same questions over and over from customers? Instead of constantly responding to questions one by one, solve it once and for all by sharing posts with the answers.
• Team member spotlights: Post pictures and short bios on members of your team. Make the posts fun and share interesting, non-utility tidbits, too (if team members are comfortable sharing).
• Utility accomplishments: Share your successes with your customers on social media and celebrate together!
• Posts showing off your utility history: It’s always fun to see how far a utility has come and where it started.