Email is everywhere – all the time. Everyone, including your customers, has at least one email account, and most people check for new messages whenever time permits – day or night – thanks to smartphones.
Your customer communications strategy likely includes an email component. If your plan doesn’t, it should.
To make sure you’re using email the way you should, here are things to keep in mind:
Your customer communications strategy likely includes an email component. If your plan doesn’t, it should.
To make sure you’re using email the way you should, here are things to keep in mind:
- Keep your email list up to date. Be sure to check frequently with your IT folks to make sure you have the most current list of addresses. The last thing you want to do is not send messages to new customers.
- Don’t email too often. If you’re constantly emailing your customers, they may get annoyed and hit “delete” before ever opening your emails. Shoot for no more than one email per week.
- Use attention-grabbing, fun subject lines. Let your utility’s personality shine through so people can’t wait to click open your emails. Experiment with different subject lines and consider using email tracking software to see what email subject lines get the most opens.
- Include the right mix of content. You never know what information will pique someone’s interest, and different people may need or want different information. Use emails to let your customers know about upcoming projects or events, spotlight employees, and throw in a brief, timely utility article or a few actionable tips, such as utility-conservation ideas.
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