Communications Corner: What to Say about Water-Use Restrictions

With the ongoing drought conditions in Iowa, chances are you have either already implemented water-use restrictions or likely could soon. Make sure you communicate the need for the restrictions to your customers in multiple ways and in multiple formats again and again.
 
Not everyone goes to the same outlet for their information, so you want to get the word out in as many places as possible. Here are a few places to consider:
 

• A media release to local newspapers and radio stations
• Posts on social media, if you have accounts such as Facebook
• Small, 8.5-inch x 11-inch posters that you post throughout your community. Ask local businesses and other community-gathering places such as parks to post the message in high-traffic areas.
• Public Service Announcements (PSAs) at youth ball games and other community-wide events.

 
Try to get the message out multiple times in these outlets, as long as the restrictions are needed. Not everyone gets the information the first, or even second or third, time that you share it.
 
Think about including a visual – a photo or illustration -- with your message to get people’s attention and encourage them to read the important information.
 
If you need help with your communication efforts, IAMU contracts with Jen Cronin of Cronin Communications to provide PR assistance to our members. If you need help conveying the importance of water conservation during this time, please reach out to her at: jcronin@jcronincom.com