Communications Corner: Why your communications need a content manager

Do you want your customers to pay attention to, trust, and act upon the communications that you provide? Of course, you do. Well then, you should strive to deliver clear, consistent, creative, and compelling messages and information.
 
Guarantee effective, engaging communications by designating a content manager to own your communication efforts.
 
What is a content manager?
A content manager is someone who oversees the content creation and dissemination process. The content manager ensures no tasks get overlooked and that content comes together and is delivered on time.
 
Job responsibilities:

• Works with your team to determine topics to cover, making sure to include a wide variety of areas that are relevant to your customers and other stakeholders.
• Creates a detailed editorial calendar that outlines topics, duties, and due dates.
• Assigns communication project tasks to writer(s), designers(s), photographer(s), and/or videographer(s).
• Monitors the workflow of the communications team.
• May or may not be responsible for various aspects of content creation (writing, editing, designing, proofing, taking photos, making social media posts, and/or shooting video).
• Oversees communication delivery to the intended audience.

 
If you don’t already have someone designated as the content manager, look into who would best be suited to handle the responsibilities. If you or your content manager needs any advice or direction, you can reach out to Jen Cronin, IAMU’s contracted communications support consultant. Jen can be reached at [email protected] or by phone at 616-610-2546.