Two regional sessions of the Social Media Workshop have been scheduled, and others will be added in the future as demand warrants. Spencer Municipal Utilities is hosting the first regional session on Thursday, September 17, 2015 from 12:30pm to 4:30pm. The second regional session will be Thursday, October 1st from 12:30pm to 4:30pm at the Kirkwood Training and Outreach Services facility in Marion, Iowa.
The Social Media Workshop is $75.00 for IAMU members and $100.00 for non-members. CLICK HERE to register for Spencer or CLICK HERE to register for Marion.
12:30pm-1:00pm Registration & Check-In
1:00pm-1:45pm Social Media-Need and Strategy
In this session, we’ll discuss some of the reasons that cities and utilities should have a presence on social media, and explore which social media outlets are most important. We’ll also discuss how your organization can develop its own social media strategy.
1:45pm-2:45pm Creating Facebook, Twitter, and LinkedIn Accounts
If your city does not have a Facebook, Twitter, or LinkedIn account, we will walk you through the steps to set those accounts up. At the end of this session, your accounts to these three important social media tools will be ready to go!
3:00pm-4:00pm Automating Your Social Media Messaging
Setting up social media accounts is easy; ensuring that you are keeping content fresh on social media is not. In this session, we’ll show you how to use social media aggregation tool Hootsuite to “create once, distribute many” and to schedule social media posts.
4:00pm-4:30pm Q & A, Wrap Up, and Networking