Is your utility/city taking advantage of social media to communicate with customers and citizens? If you're not-or you'd just like to get better at social media-you'll want to attend the IAMU Social Media Workshop on Wednesday, June 10, 2015. The one-day workshop will be held at the IAMU Office and Training Complex in Ankeny.
The Social Media Workshop will feature hands-on training on three essential social media outlets-Facebook, Twitter, and LinkedIn. Attendees are encouraged to bring a laptop so they can build their social media presence on-site. Registration for this new event is just $75.00 per person.
Below is the tentative agenda:
8:30am-9:30am Registration & Check-In
9:30am-10:30am Social Media-Need and Strategy
In this session, we’ll discuss some of the reasons that cities and utilities should have a presence on social media, and explore which social media outlets are most important.
10:30am-10:45am Break
10:45am-11:45am Creating Facebook, Twitter, and LinkedIn Accounts
If your city does not have a Facebook, Twitter, or LinkedIn account, we will walk you through the steps to set those accounts up. At the end of this session, your accounts to these three important social media tools will be ready to go!
11:45am-12:45pm Lunch and Networking
12:45pm-1:45pm Creating a Blog and RSS Feed
In this session, we’ll show you how to set up a news blog for your city/utility and how to use RSS (Really Simple Syndication) as the “hub” for all your social media messaging.
1:45pm-2:00pm Break
2:00pm-3:00pm Automating Your Social Media Messaging
Setting up social media accounts is easy; ensuring that you are keeping content fresh on social media is not. In this session, we’ll show you how to use your news blog as a hub to automatically post new content on Facebook, Twitter, and LinkedIn.
3:00pm-3:30pm Q & A, Wrap Up, and Networking
CLICK HERE to download the workshop flyer or to register online.
Below is the tentative agenda:
8:30am-9:30am Registration & Check-In
9:30am-10:30am Social Media-Need and Strategy
In this session, we’ll discuss some of the reasons that cities and utilities should have a presence on social media, and explore which social media outlets are most important.
10:30am-10:45am Break
10:45am-11:45am Creating Facebook, Twitter, and LinkedIn Accounts
If your city does not have a Facebook, Twitter, or LinkedIn account, we will walk you through the steps to set those accounts up. At the end of this session, your accounts to these three important social media tools will be ready to go!
11:45am-12:45pm Lunch and Networking
12:45pm-1:45pm Creating a Blog and RSS Feed
In this session, we’ll show you how to set up a news blog for your city/utility and how to use RSS (Really Simple Syndication) as the “hub” for all your social media messaging.
1:45pm-2:00pm Break
2:00pm-3:00pm Automating Your Social Media Messaging
Setting up social media accounts is easy; ensuring that you are keeping content fresh on social media is not. In this session, we’ll show you how to use your news blog as a hub to automatically post new content on Facebook, Twitter, and LinkedIn.
3:00pm-3:30pm Q & A, Wrap Up, and Networking
CLICK HERE to download the workshop flyer or to register online.
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