You communicate every month with your customers through their billing statements. Are you using this space for other, important messages too? If not, you may want to consider it. You already have their attention and you’re already creating the document, so why not use it to push out other information that your customers need to know about.
- Consider creating an editorial calendar for the year so you know what message you will include and when. Leave the option for timely issues or message that may come up.
- Be concise with your message. A line or two is likely all that you can fit anyway. If you have additional information that people need to know about, direct them to a specific website address and/or include a QR (Quick Response) code that customers can scan with their smartphones to link to the additional information.
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