This is an invaluable tool for anyone who is managing or running the marketing/social media aspect of any organization. It was an invaluable class for myself, and quite possibly saved the Colfax Park & Rec Auxiliary Board tens of thousands of dollars in the long run. Hands down the best thing I have invested in and the Board had invested in. Its an incredibly informative class and people from all over the midwest came to it, and from all types of businesses and organizations. I highly recommend everyone goes and experience it. They will help expand your reach! Ours has expanded exponentially. In one day you can outstrip the social media presence of most organizations in your area and even get set up to manage these separate accounts in one fluid motion, saving you time and energy.--Connor Jones, Colfax Park and Rec Auxiliary Board
8:30am-9:30am Registration & Check-In
9:30am-10:30am Social Media-Need and Strategy
In this session, we’ll discuss some of the reasons that cities and utilities should have a presence on social media, and explore which social media outlets are most important. We’ll also discuss how your organization can develop its own social media strategy.
10:45am-11:45am Creating Facebook, Twitter, and LinkedIn Accounts
If your city does not have a Facebook, Twitter, or LinkedIn account, we will walk you through the steps to set those accounts up. At the end of this session, your accounts to these three important social media tools will be ready to go!
11:45am-12:45pm Lunch and Networking
12:45pm-1:45pm Automating Your Social Media Messaging
Setting up social media accounts is easy; ensuring that you are keeping content fresh on social media is not. In this session, we’ll show you how to use social media aggregation tool Hootsuite to “create once, distribute many” and to schedule social media posts.
2:00pm-3:00pm Introduction To Blogs and RSS Feeds
In this session, we’ll introduce you to blogs and show how the use of blogs and Really Simple Syndication (RSS) can provide you with another powerful way to communicate with your community.
3:00pm-3:30pm Q & A, Wrap Up, and Networking
CLICK HERE to register for the workshop! If you need more information, contact Curtis Dean at IAMU. firstname.lastname@example.org or 515-289-1999.