Social media, a form of communication that was non-existent just a decade ago, has rapidly become an integrated part of almost everyone's lives. Social media platforms like Facebook, Twitter, LinkedIn, and others have become a primary means of gathering news and information for many people. Yet many cities and utilities have not yet established a social media presence for various reasons, including a lack of understanding of its importance and concerns about the time it would take to do so effectively. Now IAMU has scheduled a workshop to hopefully help members understand not only why social media is important for citizen communications, but how to do so in a time efficient manner.
The IAMU Social Media Workshop will be held on Wednesday, June 10, 2015 at the IAMU Office and Training Complex in Ankeny. Curtis Dean, IAMU Broadband Services Coordinator, will lead the workshop.
"The goal of this workshop is to not only explain the importance of social media in effective city/utility communications, but to actually set up Facebook, Twitter, and LinkedIn accounts for participants that don't have one," explains Dean. Another goal is to provide participants with a method that will streamline the process of keeping social media outlets updated with information that customers and citizens want and need to know. "It seems very daunting at first, but there are easy and inexpensive ways to help automate the social media process to reduce the amount of staff time it takes to adminster it," says Dean. Lessons learned from IAMU's own social media experience will provide members with tips to make a social media presence simple and effective.
The workshop will focus on three particular social media platforms: Facebook, Twitter, and LinkedIn. "Each of the three has a slightly different audience, and utilizing these three is an effective way to reach most customers with important information," says Dean.
The cost to attend the Social Media Workshop is $75.00 per person. Since this is a hands-on training, attendees should plan to bring a laptop computer so they can "follow along" and implement what they are learning.
To register for the Social Media Workshop, CLICK HERE. For questions, contact Curtis Dean at IAMU at [email protected], at the office number 515-289-1999, or via cell at 515-994-0807.
"The goal of this workshop is to not only explain the importance of social media in effective city/utility communications, but to actually set up Facebook, Twitter, and LinkedIn accounts for participants that don't have one," explains Dean. Another goal is to provide participants with a method that will streamline the process of keeping social media outlets updated with information that customers and citizens want and need to know. "It seems very daunting at first, but there are easy and inexpensive ways to help automate the social media process to reduce the amount of staff time it takes to adminster it," says Dean. Lessons learned from IAMU's own social media experience will provide members with tips to make a social media presence simple and effective.
The workshop will focus on three particular social media platforms: Facebook, Twitter, and LinkedIn. "Each of the three has a slightly different audience, and utilizing these three is an effective way to reach most customers with important information," says Dean.
The cost to attend the Social Media Workshop is $75.00 per person. Since this is a hands-on training, attendees should plan to bring a laptop computer so they can "follow along" and implement what they are learning.
To register for the Social Media Workshop, CLICK HERE. For questions, contact Curtis Dean at IAMU at [email protected], at the office number 515-289-1999, or via cell at 515-994-0807.
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